"Is this campaign ready to launch?" has always been a judgment call. Does it have all the deliverables? Are the UTM parameters set up? Has legal reviewed the copy? Is the budget allocated? Without a systematic checklist, campaigns launch with missing pieces — or sit in review long past when they could have been live.
What a Readiness Score Measures
A campaign readiness score is a composite metric that evaluates completeness across all required dimensions: deliverables (copy, creative), tracking (UTM parameters, conversion events), approvals (stakeholder sign-offs), channel configuration (ad accounts linked, email lists segmented), and compliance (required disclosures included).
Implementing Readiness Scoring in Your Workflow
The most effective implementation treats readiness as a graduated scale rather than a binary. A campaign at 60% readiness might be ready for a soft launch or limited audience. At 85%, it's ready for full scale. At 100%, every box is checked.
- Brief complete: +15 points
- All deliverables generated: +20 points
- UTM parameters configured: +15 points
- Stakeholder approval received: +25 points
- Compliance check passed: +15 points
- Channel integrations live: +10 points
Readiness scores eliminate the ambiguity of "is this ready?" conversations. The score either says yes or tells you exactly what's missing.