We've completely rebuilt Ficzd's analytics module with a focus on three things: forecasting, attribution, and content performance. This update represents the largest change to our analytics capabilities since launch.
What's New: Performance Forecasting
The new predictive analytics engine analyzes your historical performance patterns to forecast future campaign outcomes. Set a target — "I want 500 trial signups in the next 30 days" — and the system will show you the budget and channel mix required to achieve it based on your actual performance data.
What's New: Weighted Content Attribution
We've moved beyond last-click attribution. The new attribution model weighs each touchpoint based on behavioral signals — time on page, scroll depth, return visits, sharing activity. This gives a much more accurate picture of which pieces of content are actually driving your pipeline.
What's New: Content Performance Scores
Every piece of AI-generated content now receives a Content Performance Score — a composite of engagement metrics, attribution contribution, and comparison to historical benchmarks. High-scoring content is automatically added as a learning example for future AI generation.
- Available to all plans immediately
- Historical data back-fills automatically for the past 90 days
- New API endpoints for custom BI integrations available on Enterprise plan
- Feedback: analytics@ficzd.com